HullabaLOU

Louisville now has a major music festival it can call its own!  Studio10A and Atomic Design were charged with the task of helping to put the inaugural debut of the HullabaLOU Music Festival on the map.  From giving the overall event a cohesive visual identity to creating all of the event signage, we worked closely with Churchill Downs Entertainment to give their guests the best possible experience.  The addition of large scenic elements around the infield served as orienting landmarks and gathering places.  A canopied marketplace not only showcased local artisans but also offered another bit of shade (temperatures had been near 100 that week!)  Each of the 5 stages’ PA scrims and headers employed similar background patterns but different color palettes.  Over the course of the festival attendance was high, guests got around with apparent ease and the music itself rocked the august spires of Churchill Downs!